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Rate card · 2026

What each piece of work costs

The Once Over
hello@theonceover.ie
Ireland & remote
DiagnoseFind out what's actually wrong
First impression review2 days · No call needed
What a stranger sees, the three questions you don't answer, five fixes, a rewritten bio.
€95
Website + conversion audit4 days
Walked as a customer, tested on a phone. Twelve fixes ranked, two pages rewritten.
€395
Business diagnostic1–2 weeks · Needs your numbers
The whole business against The Once Over 8. What's working, what's leaking, what to do first.
€650
BrandDecide what you are, and how that looks
Brand concept2 weeks
Three real directions, one worked up — positioning, palette, type, and one idea.
€995
Brand refresh2–3 weeks · Existing businesses
Keep what customers recognise, fix what dates it. Shown against the old, with a rollout order.
€1,350
Brand foundation3–4 weeks
Strategy, identity, templates and production files, with every choice traced to a business reason.
€1,500
ContentDecide what you sell and what you say
Product / menu concept1–2 weeks · Existing businesses
What to add, cut and charge. Descriptions written, the list laid out, two weeks of posts.
€395–€495
Content strategy2 weeks
A quarter decided in advance: pillars, posts by date, captions, and the shoot list.
€895
LaunchOpen, reopen, or introduce something
Launch / relaunch strategy3 weeks · Needs a date
Launch Control: T-30 to +30. Countdown, announcement, sequence, and the week after.
€1,495
ResetRebuild the business, not the logo
The Business Reset6 weeks · One business at a time
The flagship. Diagnose, decide, rebuild and launch — in order, over six weeks.
€4,750
OngoingKeep it running, monthly
Growth Check-InOngoing · Cancel any month
The month planned and written, the trend read refreshed, and one call.
€795/mo
Strategic Growth PartnerOngoing · Cancel any month · Three at a time
The above, plus the newsletter, quarterly strategy, and a person to ask.
€1,495/mo
Terms. Jobs under €500 run 50% to start and 50% on delivery. €500 and over splits into three equal payments — a third to start, a third at an agreed midpoint you can actually see, and a third on delivery. Everything I make is yours to keep and reuse, with no licence and no restriction. If a piece of work genuinely isn't what we agreed I'll rework it; if it still isn't, I'll refund the balance and you keep the deposit's worth of work.
What I don't do: paid advertising, photography, posting as though I were you, or drawing logos from scratch. I brief every shot and point you at people near you who take them. I plan, decide and write; you press publish.
Prices in euro, fixed. Full terms at theonceover.ie/terms · privacy at theonceover.ie/privacy